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The afternoon of September 9 news, Konka Group President Chen Yuehua said, Konka flat panel TV sales in the first half of this year compared with an increase of 181. 93 percent over the same period last year. Konka will conduct a comprehensive layout of LED product lines, and network functionality as standard on future products. Konka Group 9 in Shenzhen this afternoon released the e-LED88, e-NET86 two series of flat-panel TV products. One e-LED88 with ultra-thin, networking, home connectivity, energy-saving environmental protection, terrestrial digital television, digital high-definition interface, etc. characteristics, Konka, said the product is currently on the market's most comprehensive LED TV products. The release of new products at the same time, Konka and color of this research institutes also announced that NCS strategic cooperation, set up a joint laboratory of the joint lab will be the future of Konka, based on the quality of the research continue to issue power. Konka side said, e-LED88 series, one of the most important competitive advantages is its use of the industry-leading true color LED screen, embedded color wheel technology, specifically for color gamut LED backlight display enhancement technology, its operation sampling data are NCS is based on many years of sample basis. "Konka LED product line will be a comprehensive layout, and network functions as a future standard Konka products. This is a color TV sets Konka LCD business deal with a major strategic layout of the times. " CHEN Yue-hua said. The previous two years, Konka will mainly focus on the promotion of sports high-definition products, is now turned to LED TV, will have to face the situation of Sino-foreign co-branding launch a pincer attack. Asked now what to promote the advantages of LED TV, the Konka Group, Multimedia Marketing, Mu Gang, president of Sina science and technology, said: "In the other brands under the market warm-up and pre-cultivation, domestic consumers LED mature understanding of the consumer showing a growth of demand for acceleration. With the upper reaches of technology has matured and industry to further improve the supporting environment, real consumer demand and further amplification, we believe that now is the best time to cut into the LED market. " Mu Gang, said, Konka strategic goal of the second half of the market, mainly 88 series as the flagship products to energy-saving products as the main force in order to achieve new breakthroughs in six months flat-panel sales. The Konka's high-end line will not change, E-LED88 will be the main high-end products in the second half Konka. For the LED market, whether the reproduction of the second half of the price war situation. Mu Gang, said, "LED's price and market share are directly related, when the LED TV's share has been steadily climbing, prices will naturally come down, with the market will lower prices, the price will come down also a bigger market . We Konka not take the initiative to launch a price war, but we are not afraid of a price war. "
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